Butch isn’t just a mascot.
He’s a character that stands for authenticity, individuality, and confidence — grounded in the values of equality, integrity, and compassion.
He’s a symbol of permission to live what you love — boldly, unapologetically, and, when needed, loudly.
Butch is style and substance rolled into one.
Butch greets you with his signature smirk.
Cool, confident, mischievous, unbothered.
He knows that looking polished on the outside doesn’t always tell the full story of who you are on the inside.
What truly defines you are the desires and passions that live deep within your soul.
We’re all a little bit Butch.
When you wear BUTCH., you’re telling the world what you stand for — diversity, equity, inclusion and basic human decency.
To the average eye, he’s just a preppy-looking pig. But you know what he means when you see him out in the world grinning back at you.
He’s a wink. A signal. A reminder that lets you know you’re amongst friends.
He’s allyship. He’s community. He’s a reminder of what we fight for — not just for ourselves, but for our entire community.
Our tribe.
Our mafia.
The BUTCH. Mafia.
